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About me

I am a highly experienced marketing professional with a strong focus on customer engagement and retention. With a track record of success spanning over 7 years, I have developed and executed effective marketing strategies that drive tangible results.

Currently serving as a Senior Retention Marketing Manager at Radish Fiction, I excel in developing and optimizing client retention strategies while creating and enhancing loyalty and retention programs. By identifying areas for improvement and evaluating customer satisfaction, I ensure a seamless customer service experience. Additionally, I oversee promotions, campaigns, and events, collaborating with cross-functional teams to lead successful campaigns.

Previously, as a Lifecycle & In-App Event Marketing Manager at Radish Fiction, I managed integrated, cross-channel campaigns that guided millions of users toward conversion and engagement. Through collaboration with diverse teams, I developed compelling campaign strategies to maximize ROI for new book launches. My expertise in driving A/B tests and analyzing data allowed me to optimize email, push, and in-app events, improving the user experience.

As a Marketing Coordinator at Radish Fiction, I coordinated the implementation of events, from concept to execution, and executed comprehensive in-app event strategies to increase purchase conversion and retention. By analyzing campaign performance and generating reports, I consistently improved KPIs and enhanced marketing effectiveness.

In addition to my corporate experience, I am the owner of QuienSoyShoppe, a thriving minimalist lifestyle brand featuring beautifully scented soy candles. Through my entrepreneurial journey, I have gained invaluable skills in product development, marketing, and customer engagement.

With a passion for continuous learning, I hold a Bachelor of Science in Marketing Management from William Paterson University. I thrive in dynamic and fast-paced environments, where I can leverage my strategic planning skills, collaborate with cross-functional teams, and deliver impactful results.

If you are seeking a dedicated and accomplished marketing professional who can drive customer engagement and retention, I welcome the opportunity to connect and discuss how my expertise can contribute to your organization's success.

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